SEO or search engine optimization, is a term used in marketing to refer to the method in which you design your site to have high relevancy in search engines. This means that you design the content and layout of your website so that the search engine programs will list your site higher in search results.
Keywords and SEO
Without effective keywords that describe your work or you as an artist, it will be difficult for your target audience to find you online. Keywords include anything from: sculpture, ceramic sculpture, pottery, or ceramic artist to things like, southeastern, upstate South Carolina, or feminist art. Keywords should be somewhat specific, think about what people would search for to find your work. These keywords should be used in the content of your website, and think about different ways of rephrasing them.
Of course I understand that in many cases it may be difficult to write keywords into your website content. That leads to our next topic, Blogs.
One great way to get around this is to have a blog. Blogs are designed specifically for regular content and news, and allow posts to be organized by date and topic. Blogs will also allow you to use your cache of keywords and related topics, driving more people to your website. They will also pull in audience members that may not be looking for your kind of work but may still have an interest in it. I encourage you write on a diverse range of topics that will appeal to fellow art lovers.
I also strongly encourage you to have your blog directly linked to your domain name if possible, that way any views on it are directly associated with your site and will give your site better SEO. Either way there should be clear links between them.
Link love <3
Social media is a great way to provide a large variety of popular links. Linking content from your website to your facebook page, or twitter or whatever, will create good links that search engines will pick up on because facebook users will follow those links to your site. Linking to other related artists and businesses through social media will create an effect network of links for your site.